Last Updated: 11 June 2026
London Keys Ensemble (“we”, “our”, “us”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website, attend our events, purchase tickets, enquire about performances or tuition, subscribe to our mailing list, or otherwise interact with us.
By using this website, you agree to the practices described in this Privacy Policy.
1. Who We Are
London Keys Ensemble is a London-based chamber music platform presenting curated performances and providing music education and private piano tuition.
For the purposes of UK data protection legislation, London Keys Ensemble is the Data Controller responsible for the personal information collected through this website.
Contact Details
London Keys Ensemble
Email: daria.bitsiuk@london-keys.co.uk
2. Information We Collect
We may collect and process the following information:
Information You Provide Directly
- Name
- Email address
- Telephone number
- Postal address
- Information submitted via contact forms
- Information supplied when booking lessons or events
- Information provided when subscribing to our mailing list
- Information supplied during correspondence with us
Information Collected Automatically
When you visit our website, we may collect:
- IP address
- Browser type and version
- Device information
- Operating system
- Website usage data
- Pages viewed
- Date and time of visits
- Referral sources
- Approximate geographic location
This information may be collected through cookies and analytics technologies.
3. How We Use Your Information
We use your personal information to:
- Respond to enquiries and requests
- Administer concerts, performances and events
- Process event registrations and bookings
- Manage piano tuition and educational activities
- Communicate important event information
- Provide customer support
- Send newsletters and marketing communications where consent has been provided
- Improve our website, services and audience experience
- Monitor website performance and visitor engagement
- Meet legal, accounting and regulatory obligations
4. Lawful Basis for Processing
We process personal information under one or more of the following lawful bases:
Consent
Where you have agreed to receive newsletters, marketing communications or non-essential cookies.
Contract
Where processing is necessary to provide services requested by you, including event bookings, tuition arrangements or educational activities.
Legitimate Interests
To operate and develop London Keys Ensemble, communicate with audiences, students and partners, improve our services, and promote our artistic and educational activities.
Legal Obligation
Where we are required to retain information for accounting, taxation, safeguarding or regulatory purposes.
5. Mailing Lists and Marketing
If you subscribe to our mailing list, request information or provide consent to receive communications, we may send you information about:
- Concerts and performances
- Educational programmes and tuition
- Workshops and masterclasses
- Artist collaborations
- Special events
- News and updates from London Keys Ensemble
You may unsubscribe at any time by clicking the unsubscribe link in our emails or by contacting us directly.
We will never sell your personal information to third parties for marketing purposes.
6. Event Bookings and Ticketing
Some events may be promoted, managed or sold through third-party ticketing platforms, including Eventbrite.
When you purchase tickets or register for an event through Eventbrite, your personal information will be processed by Eventbrite in accordance with their own Privacy Policy.
We may receive attendee information from Eventbrite including:
- Name
- Email address
- Booking details
- Ticket type
- Attendance information
This information is used for:
- Event administration
- Event communications
- Audience management
- Customer service
- Marketing communications where consent has been provided
For more information, please review Eventbrite’s Privacy Policy.
7. Cookies and Analytics
Our website uses cookies and similar technologies to improve functionality, enhance user experience and understand how visitors interact with the site.
Essential Cookies
These cookies are necessary for the operation of the website and cannot be disabled through our systems.
Analytics Cookies
We use Google Analytics to understand how visitors use our website.
Google Analytics may collect information including:
- Pages viewed
- Time spent on pages
- Navigation patterns
- Device information
- Browser information
- Approximate location data
- Traffic sources
We only use non-essential analytics cookies where you have provided consent through our cookie banner.
You may withdraw your consent at any time by adjusting your cookie preferences.
For more information about how Google processes data, please visit Google’s Privacy Policy.
8. Embedded Content and Third-Party Services
Our website may include embedded content and services from third parties, including:
- YouTube
- Eventbrite
- Google Analytics
- Social media platforms
- Website hosting providers
- Email marketing providers
Embedded content behaves in the same way as if the visitor had visited the third-party website directly.
These providers may collect information about your interaction with their services and may use cookies or similar technologies.
We encourage you to review their respective privacy policies.
9. Sharing Your Information
We do not sell or rent your personal information.
We may share information with trusted service providers where necessary to operate our activities, including:
- Event management and ticketing providers
- Email marketing platforms
- Website hosting providers
- Payment processors
- IT and technical support providers
- Professional advisers where required by law
All such providers are required to process personal information securely and only for authorised purposes.
10. International Data Transfers
Some of our service providers may store or process data outside the United Kingdom.
Where this occurs, we take reasonable steps to ensure that appropriate safeguards are in place and that personal information receives an adequate level of protection in accordance with applicable data protection laws.
11. Data Security
We take appropriate technical and organisational measures to protect personal information against:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
While we take reasonable precautions, no method of internet transmission or electronic storage can be guaranteed to be completely secure.
12. Data Retention
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including:
- Providing services
- Managing events and tuition
- Meeting legal obligations
- Resolving disputes
- Maintaining business records
When information is no longer required, it will be securely deleted or anonymised.
13. Children’s Privacy and Music Tuition
London Keys Ensemble may provide tuition and educational activities for children and young people under the age of 18.
Where tuition is provided to a minor, we will normally collect and manage information through a parent or legal guardian.
We may retain parent or guardian contact details for:
- Lesson administration
- Safeguarding purposes
- Emergency contact requirements
- Educational communications
We take particular care when handling information relating to children and young people.
14. Your Rights
Under UK data protection law, you have the right to:
- Request access to your personal information
- Request correction of inaccurate information
- Request erasure of your information
- Request restriction of processing
- Object to certain processing activities
- Request transfer of your information where applicable
- Withdraw consent at any time where processing relies on consent
To exercise any of these rights, please contact us using the details provided above.
15. Complaints
If you are unhappy with how we have handled your personal information, we would appreciate the opportunity to address your concerns directly.
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements, our activities or our services.
Any updates will be published on this page and will take effect immediately upon publication.
Contact Us
If you have any questions regarding this Privacy Policy or how your personal information is handled, please contact:
London Keys Ensemble
Email: daria.bitsiuk@london-keys.co.uk
We are committed to protecting your privacy and handling your information responsibly.